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Alvarez Expands to Latin America with Neworld Music

– Alvarez, maker of world-class guitars, continues to increase their global reach, teaming with Neworld Music to expand their reach into Latin America and the Caribbean.

“We are really thrilled to partner with Neworld Music,” Says Chris Meikle, Head of Development at Alvarez and Senior Vice President of St. Louis Music. “Gervasio Goris and his team have been in the business for almost ten years and know the industry very well. We’re looking forward to sharing our knowledge and building Alvarez in Latin America and beyond.”


Established in 2007, Neworld Music has focused on musical product distribution from Argentina to Mexico, and created an expansive network of distributors and boutique stores. Director Gervasio Goris has a deep background in musical performance and recording and is dedicated to premium products and excellent sonic quality.

Alvarez is now sold in over 35 countries around the world by 20 exclusive distributors. To Learn more about Alvarez go to