Reverend Guitars began quietly, in a garage behind a bicycle shop in East Detroit in 1997. Joe Naylor drew upon his years of study in Industrial Design, Lutherie School, and professional vintage guitar repair to create the first Reverend Guitar. It was unusual in its design, but what impressed most people was the attention to detail that Joe put into the instrument.
The brand has now grown to encompass a global presence and has garnered the attention of rock stars, working musicians, journalists, and kingmakers from all across the industry. Reverend offers many shapes and styles of guitars and basses, but the one thing that remains the same is the professional quality that’s available for everyone – whether you’re selling out amphitheaters or playing in your living room.
Currently based in Toledo, Ohio, Reverend is run by Ken and Penny Haas. All of the guitars are expertly designed by Joe Naylor, proudly manufactured in South Korea by boutique guitar manufacturer Mirr Music, and meticulously set up by our tech team – lead by Zach Green who initials each one before it goes out the door.
From the well-known to the unknown, players of all stripes are impressed because Reverend pays attention to what makes an instrument the kind of instrument players want to play. And that, by the way, is where Reverend’s attention will always lie.